Implement Seasonal Design into Your Brand – A Starter’s Guide
Even if you don’t look at a calendar for a whole year, you can most probably tell when the holiday season is getting close. Whether it is the abundance of pumpkin spice or the falling snow, it is as if every single business quickly jumps into the holiday hype by integrating seasonal design trends into their branding.
Holiday branding is a great way for companies to boost their brand awareness, but take note that there is a blurry line between partaking the holiday spirit and plain old seasonal overkill.
Before you jump into the holiday hype train, spare a minute or two to read out quick guide on how to implement seasonal design elements into your products and branding.
Have your logo speak happy holidays.
Your logo is the face of your brand, it speaks about the what your business is all about and the message you convey to the consumers. Your logo reflects professionalism and quality and is the window into the culture that your company is built upon.
So try to use a holiday theme, try to give your logo a subtly holiday makeover and try to use the holiday palette as opposed to your usual color schemes. Get into the holiday spirit and have some fun by decorating your logo with holiday icons such as pumpkins, snowman, or holly berries.
The key is subtlety, take note that your logo is one of your brand’s identity. You don’t want to overdo things and change up your logo to the point that customers and clients are no longer able to recognize it. Have fun with various seasonal design elements but keep the voice of the Santa hats and the pumpkins down so that your company’s voice can still be heard.
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Don’t be just limited to the seasonal design elements of the winter holidays alone. Try to host a variety of seasons not just the winter holidays, including the your industry’s specific seasons.
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Social media and Seasonal Design.
Social media is the best place for companies to incorporate seasonal design trends.
You can ride with the seasonal tide by using a Facebook cover photo that has a holiday inspired design, for inspiration you can view here! Change your Twitter header, replace your usual header with one that has a seasonal design, added bonus if it features an inviting and cozy message. Have your customers and clients meet seasonal greetings and imagery when they decide to visit your different social media pages.
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Logo scheduler plugins allow you to change your logo with your season specific one across your email and different social media platforms with ease and seamlessly. Click now for more information
You can post blog contents that are relevant to the season if you have a company blog. Examply, if you have a company that deals with sustainable eco friendly products, then you might want to write a blog about eco friendly holiday decors and lighting.
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